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Advatera. Empowering you through knowledge sharing.

Empowering you through knowledge sharing.

Advatera Online Sessions

All live sessions take place in a confidential setting to enable open discussions. After sign-up you will recieve about 2 weeks before the meeting a calendar invite with the link to the online meeting tool.

Digital Marketing at CLARK: Scaling up a Start Up - channels, team and skills needed

Online Session English speaking
25 May 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Timothy Perchey
VP Digital Marketing, CLARK

Channels, team and skills needed - what enterprises can learn from start-ups.

Migros Bank: Content is King. But Strategy is Queen. – How to build a brand in Social Media.

Online Session English speaking
26 May 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Lisa Steinkamp
Social Media, Migros Bank / Banque Migros / Banca Migros

Back to Business - bringing talent back to the work place after career interruptions

Online Session English speaking
1 June 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Nicole Pongracz-Schüpbach
HR Marketing & Employer Branding, SBB

SBB's "Back to Business" Initiative that brings talent back to the work place after career interruptions

Corporate Comms: Stahl's new approach to an internal and external strategic framework

Online Session English speaking
2 June 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Anne ter Braak
Corporate Communications & Marketing Director, Stahl

With a Corporate Communications and Marketing team of just 4 FTE, it is not always easy to involve 1800 employees from 59 different nationalities speaking 30 different languages, in new directions for the company. Recently, chemical company Stahl introduced 4 new key strategic focus areas and an internal an extrenal communications outreach had to make sure this message was carried out as good as possible. How did we do this and which results were achieved? You will be given some insights and learning that might be useful for anyone who works in or for medium to larger-growing sized companies, that might suffer from some growing pains.

Masterclass: Wellbeing - what leaders need to know in order to help themselves and their teams

Online Session
8 June 2021, 1.30 pm – 4.30 pm (Amsterdam/Berlin/Vienna/Zurich)
Danielle Bryant
Head of People Science, Quan
Katya Stepanova
Well-being program manager, Quan

Did you know that it is predicted that 56% of employees will burn out within the next 6 months if they do not receive support? Meanwhile, companies are busy providing generic solutions - a fruit box here, an ergonomic chair there, and giving managers instructions to have more one-on-one conversations. But how do we know if any of these interventions are actually improving well-being?
The truth is that there are more than 150 dimensions contributing to a person's well-being. The market is saturated with solutions targeting dimensions we all know about: sleep, nutrition, fitness. But many of them don’t actually tackle the underlying problems.

It’s time to demystify well-being - so that people are more self-aware and are able to execute self-care in order to improve their work and personal lives.

We will address:

  • Recent statistics about employee well-being and productivity (impact of Covid 19 and remote working)
  • Introduction to the Quan well-being framework - a science-based holistic approach looking at dimensions across both personal and work-life: Mind, Body, Meaning, Social connectedness and Self-fulfilment
  • What leaders can do to recognize stress signs in their teams
  • What leaders can do to create the right context to create thriving teams

How the employee experience can lead to higher employee engagement.

Online Session English speaking
10 June 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Niall Ryan
Head of Internal Communications & Engagement, Department of Health and Social Care

Case Study: Crisis Communication

Online Session English speaking
22 June 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Andrea Riepe
Global Head of Issue & Crisis Management, Reckitt Benckiser Group

Reckitt, with more than 43,000 employees, is home to the world's most loved and trusted brands in hygiene, health and nutrition. Brands include Air Wick, Clearasil, Durex, Calgon, Lysol, Veet, Vanish and many more.

Digitales Marketing: Treffen sich ein Einhorn, ein Panda und eine Katze in der Kirche

Online Session German speaking
23 June 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Jens Albers
Stellvertretender Pressesprecher, Bistum Essen

Kirche und digitales Marketing? Das passt zusammen wie Hering und Nutella? In seinem Talk zeigt Jens Albers, dass kirchliches Marketing mehr als schlecht kopierte Handzettel sein kann und spricht darüber, dass das Bistum Essen in der multikulturellen Gesellschaft des Ruhrgebiets erkannt hat, dass die Kommunikation sich radikal ändern muss, um Menschen überhaupt noch zu erreichen.

Was das für die Social-Media-Kommunikation bedeutet, wie man in einem eher traditionellem Unternehmen Onlinekommunikation implementieren kann, warum Maria und Josef bei Sixt zu Weihnachten einen Wagen leihen wollten, was eine Stewardess in der Kirche verloren hat und warum der Nikolaus auch via Zoom vorbeischauen kann, zeigt Albers in seinem Advatera-Talk.

UNIQA Medienhaus – Kommunikation 3.0 im Corporate Newsroom

Online Session German speaking
30 June 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Sonja Schwarz
Head of Content Desk | Co-Lead Corporate Newsroom, UNIQA Insurance Group

Rollout von MS Teams bei AMAG

Online Session German speaking
1 July 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Dzana Subasic
Digital Workplace Consultant, AMAG group

Tools wie MS Teams erleichtern und ermöglichen die (digitale) Zusammenarbeit und sind in Zeiten von Homeoffice und mobilem Arbeiten inzwischen nicht mehr wegzudenken. So auch für die AMAG. Da MS Teams eine Vielzahl an Funktionalitäten für die Kommunikation und die Zusammenarbeit bietet, ist es entscheidend den Rollout gut zu planen und die Nutzer an das neue Tool heranzuführen. Wie wir das Tool für das gesamte Unternehmen (rund 6500 Mitarbeitende) ausgerollt haben, stelle ich gerne in diesem Talk vor.

LinkedIn is undervalued: Ads & content strategies at Engel & Völkers

Online Session English speaking
15 July 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Rafael Calle
Digital Marketing Manager Spain, Portugal & Andorra, Engel & Völkers

Some recorded sessions

  1. Online session: Tony Byrne interviewed by Erik Hartman about the right way to select technology
    Tony Byrne, Real Story Group and Erik Hartman, TIMAF
  2. Online session: Our Kaizen way of working in communications
    Marianne Huyghebaert, Randstad
  3. Online session: Real life usage of AI (Artifical Intelligence) in Airline Industry and further sectors
    Patrice Becker, Data Scientist, Searidge Technologies
  4. Online session: Customer Journey Mapping
    Subash Mishra, Head of Digital Strategy at FirstGroup
  5. Blogpost: Thinking of producing a corporate Podcast? Here are things to consider…
    Klaus Kraigher, Head of Communications, Austrian Engergy Agency

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