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Advatera. Empowering you through knowledge sharing.

Empowering you through knowledge sharing.

Corporate Communications & Crisis Communications Switzerland

Unternehmenskommunikation Knowledge exchange for heads of communication and communication managers. The group covers all aspects of corporate communications and crisis communications. The focus is on topics of internal and external communication. Digital is of course also a topic in this group, but communication topics outside the digital channels are also discussed. Die Treffen sind exklusiv für Kommunikationsmanager nationalen und internationalen Unternehmen und Organisationen. Agenturen, Anbieter und Consultants dürfen nicht teilnehmen. Nur so kann ein offener Erfahrungsaustausch stattfinden. The meetings are exclusively for communication managers of national and international companies and organisations. Agencies, vendors and consultants are not allowed to participate. This guarantees an open dialogue and exchange of experiences.

Typical job roles of the participants

  • Head of Corporate Communications
  • Communication Manager
  • Head of digital communication
  • Head of PR
  • PR Manager
  • Press spokesperson
  • Head of internal communication

Which topics are covered?

  • Sharing experience on current projects
  • Corporate Communications Strategy
  • Harmonisation external communication vs. internal communication vs. marketing
  • Crisis Communication
  • Change communications
  • Experiences with external partners
  • Layout of the corporate website
  • Content strategy Corporate Website
  • Organizational structure Corporate Communications
  • Automation in communication
  • Voice Search, Conversational User Interfaces
  • Digitisation of communication
  • Used tools and systems
The expert group meetings take place at one of the participating organisations. Advatera organizes and moderates the meetings and writes a summary.

Next community of practice meetings

  • Corporate Comms: Stahl's new approach to an internal and external strategic framework
    Online Session
    2 June 2021, 1.00 pm 2.00 pm

    With a Corporate Communications and Marketing team of just 4 FTE, it is not always easy to involve 1800 employees from 59 different nationalities speaking 30 different languages, in new directions for the company. Recently, chemical company Stahl introduced 4 new key strategic focus areas and an internal an extrenal communications outreach had to make sure this message was carried out as good as possible. How did we do this and which results were achieved? You will be given some insights and learning that might be useful for anyone who works in or for medium to larger-growing sized companies, that might suffer from some growing pains.

    Join this session

  • Corporate & Internal Comms Switzerland
    28 September 2021, 9.30 am 4.00 pm
    LafargeHolcim, Holderbank, Switzerland
  • Corporate & Internal Comms Switzerland
    26 January 2022, 9.30 am 4.00 pm
    Galenica, , Switzerland
  • Digital Internal and External Communications / Social Intranet & Digital Workplace Switzerland
    18 May 2022, 9.30 am 4.00 pm
    Spital Bülach AG, Bülach, Switzerland

    Unter anderem mit: "Rund um die Uhr informiert – Die Mitarbeitenden-App im Spital Bülach" von Thomas Langholz. Und als zweite App-Case-Study die gruppenweite Einführung der Mitarbeitenden-App «Beekeeper» bei Hirslanden. Weitere Themen: Hybrid als Zukunft für Pressekonferenzen und Mitarbeiterversammlungen sowie Erfahrungsaustausch zu Tools und Umsetzung. Demokratisierung von Softwareentwicklung als aktuelle Strategie von Microsoft und Google; wir diskutieren was dies für Kommunikationsmanager bedeutet. Und wir werden diskutieren, wie Covid-19 die Themenlandschaft und Arbeit in der internen und externen Kommunikation nachhaltig verändert.

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